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MYTHS BY AMOUAGE


Amouage Logo - Gold


   Delving deeper into the second cycle of the Amouage narrative, Creative Director Christopher Chong introduces “Myths”, the second chapter of ‘Portraits of a Life’. Depicting Chong’s Chinese descent and personal metamorphoses in life, the Amouage narrative now explores ‘life as a dream’ through the expressive art of opera.


   “Myths is essentially inspired by surrealism, in which elements are assembled in a dream-like and distorted state in order to create a new interpretation,” says Chong. “Through surrealism, I was able to interpret my life experiences in an artistic way, without reason or convention, to create fragrances that truly represent a combination of the many facets of my past”.


   Opera has been a long time muse of Chong, which is reflected in his latest creation for man and woman. Characterised by symbolic and suggestive movements, the Beijing Opera reflects the beauty of the Chinese heritage, and portrays the story behind the Creative Director. Chong overlaps his experiences of the Chinese, Western, and Arab cultures to create a sub-culture of fusions and ambivalence.


   Myths for Man, represented by the celestial Chinese dragon, a symbol of enlightenment and honour, opens with the classical beauty of Chrysanthemum and Orris. The fragrance paves the way to an intoxicating heart defined by an interpretation of a thorny rose. The culmination is a base projecting both peace and calamity with Labdanum, Ashes, and Leather.


   Represented by the immortal Chinese phoenix, a symbol of peace and prosperity, Myths for Woman paints its floral and green facets with an expression of dark nuances shaded with an ambivalent tone. This fragrance opens with Narcissus laced with green facets of Violets Leaves and Galbanum to evoke a radiant journey into the surreal world of mythical themes. The heart radiates with Carnation, green facets and the sultriness of Musk and Patchouli. This surreal journey is adorned by a base of dark nuances of Amber, Moss and Leather for depth and texture.


   The enigmatic fragrances are presented in Amouage’s iconic glass crystal bottles in a lavish purple that fades into lighter hues. The caps of both the men’s and women’s bottles are plated in 24 carat gold and accented with amethyst Swarovski crystals. Lustrous purple boxes house the bottles and are illustrated with a dragon and male opera artist on the man’s box, and a phoenix and female opera artist on the women’s box.




OLFACTORY NOTES



Myths Woman

Myths Man



Fragrance Family

Fragrance Family

Floral, Green

Oriental



Top

Top

Narcissus, Violet Leaves, Galbanum

Chrysanthemum, Orris


Heart

Heart

Carnation, Patchouli, Ambergris Accord


Rum, Rose, Vetiver, Elemi

Base

Base

Leather, Moss, Musk

Labdanum, Ashes, Leather


RETAIL PRICE                                                                                                                                                      

Myths Woman 50ml        OMR       95        AED    905        US$      245   
Myths Woman 100ml        OMR       110        AED    1,045        US$    285
Myths Man 50ml        OMR       85        AED    810        US$    220
Myths Man 100ml         OMR    100        AED    950        US$    260



AMOUAGE SHOPS



Sultanate of Oman

United Arab Emirates

SABCO Center

Dubai Mall, Dubai

Muscat City Center

Wafi Mall, Dubai

Al Bustan Palace, Ritz Carlton Hotel

Dubai Festival City Mall, Dubai

Amouage Factory & Visitors’ Centre

Nizwa Grand Mall        

Shangri-La’s Souk Qaryat Al Beri, Abu Dhabi


Nation Towers, Abu Dhabi

Kingdom of Saudi Arabia

Al Ain Mall, Al Ain

Le Chateau Mall, Jeddah



Kingdom of Bahrain

Kuwait   

Bahrain City Center, Manama

Grand Avenue, The Avenues, Kuwait City

Seef Mall, Manama



Qatar   

Malaysia

Lagoona Mall, Doha

Starhill Gallery, Kuala Lumpur



United Kingdom            

Italy

14 Lowndes Street, London

Piazza del Parlamento, Rome

                   


For press inquiries, images and samples, please contact:

Francesca Moser

TRACCS Qatar

Tel:  +974 5527 9682

Email: francesca.moser@traccs.net

  

Or visit: www.amouage.com













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